Marketing “Purchase with Purpose”

The Blue Balls Gear idea came to light and would be implemented through sales of designed products. It was now the time to market to the target audiences. “Purchase with Purpose” would be the driving mechanism for all marketing efforts.

Implementation of the initial marketing concentrates on two related but separated target audiences. The first group consists of school/university  aged people. The second is the action extreme sports age group. Each individual group possessing a demographic customer target age of 18 to 35 years old.

The first group, school/ university aged, aims to capture interest through the social interactions of the way this group interacts with various media and networking outlets, their social and leisure activities and events where males and females group together to meet and interact. The marketing campaign also  includes related events and activities such as Spring Break locations utilizing surf shops, gift shops, restaurants, bars and taverns, as well as brick and mortar retail establishments. The USPTO Trademarked logo of two blue balls with the words “Blue Balls” and the design “National Blue Balls Awareness Month” is what the product line is built around.

In 2014, 21.0 million people were expected to attend American colleges and universities, constituting an increase of about 5.7 million since the fall 2000. More than 1.5 million students will party during Spring Break spending more than a billion dollars in Texas and Florida alone.

The second is the demographic consisting of extreme sports related activities such as skateboarding, BMX biking, mountain biking, moto-cross, snowboarding, base jumping, hang gliding, kitesurfing, surfing, skimboarding, street luge, paragliding, rock climbing, skydiving, wakeboarding, windsurfing, etc. This marketing campaign also utilizes the same methods and outlets as above. Sales for both groups will rely heavily on social media. The USPTO trademarked logo above as well as the logo “Get Your Pair in the Air” is what the action/extreme sports line of clothing is built around.

Avid action/extreme sports fans for 2014 stood at 4.88 million, 22 million were actual participating athletes. There are over 9 million skateboarders alone and only 17% are over the age of 25. Nike alone has announced plans to grow action sports sales by 40% to $27 billion by 2015 and net sales are expected to double from $390 million in 2014 to $780 million in 2015.

The Blue Balls business philosophy is to couple a fun and enjoyable experience with a serious business effort in building satisfied customer bases with ever increasing product lines and sales, while also raising cancer awareness. A portion of the sale of every Blue Balls Gear shirt sold is donated to the Testicular Cancer Society (TCS) http://www.testicularcancersociety.org

http://www.blueballsgear.com is the official on-line storefront for “Blue Balls” and “Get Your Pair in the Air” and both operate under the official business name Blue Balls Gear.

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